Dance Studio Marketing Health Check

1. Social Media Consistency

Are you posting engaging content (Reels, TikToks, studio updates) consistently at least 3 times a week?

Yes, we post consistently (3+ times per week). Sometimes, when we have extra time (1-3 times per week). No, our social media pages are rarely updated (1-2 times per month or less).

2. Referral Program

Do you have a formalized referral program that rewards current families for bringing in new students?

Yes, we have an automated system that rewards families. We rely on word-of-mouth but don't track or reward it formally. No, we do not have a referral program.

3. Email Marketing

Do you use automated email sequences to nurture leads and regular newsletters to keep current families engaged?

Yes, we have automated nurture sequences and regular newsletters. We send the occasional email blast. No, we rarely send marketing emails.

4. Branded Merchandise

Do your students actively wear your branded studio gear (t-shirts, jackets) outside of class, acting as walking billboards?

Our students wear branded gear everywhere (walking billboards). We have some items for sale, but they aren't very popular. We do not sell branded merchandise.

5. Direct Mail

Do you send targeted postcards or brochures to families in your local ZIP codes before new sessions begin?

Yes, we send targeted postcards/brochures to local ZIP codes. We have tried it once or twice. No, we rely entirely on digital marketing.

6. SEO (Search Engine Optimization)

Is your Google Business Profile optimized with recent photos, and do you appear in the top results for "dance studios near me"?

We are in the top 3 results with an optimized profile. We are listed, but appear further down the page. We haven't claimed or optimized our Google profile.

7. PPC (Pay-Per-Click)

Do you run targeted Google or social media ads during your peak enrollment windows (typically August & January)?

Yes, we run targeted ads during peak enrollment seasons. We sometimes 'Boost' posts on Facebook/Instagram. No, we do not pay for advertising.

8. Flyers

Do you actively distribute eye-catching flyers to local schools, coffee shops, and community boards?

Yes, regularly to schools, coffee shops, and community boards. Occasionally, if we have a big event. No, we don't use printed flyers.

9. Local Sponsorships

Does your studio sponsor local events, sports teams, or school arts programs to build community visibility?

Yes, we actively sponsor local schools, teams, or events. We donate a raffle prize once in a while. No, we are not involved in sponsorships.

10. SMS Marketing

Do you use SMS marketing to send instant updates and deadline reminders to parents (who open texts 98% of the time)?

Yes, for instant updates, reminders, and marketing offers. Only for emergency closures (weather). No, we do not text our customers.

11. Telemarketing

Does your front desk staff personally call every new inquiry within 24 hours to answer questions and book a trial?

We call every new lead within 24 hours. We send them an email and wait for a reply. We wait for them to come in or call us.

12. Dance Studio App

Do you have a dedicated mobile app that allows parents to register, pay, and receive push notifications instantly?

Yes, parents can register, pay, and get alerts via our app. We use a third-party app that isn't branded to us. No, we do not have a mobile app.