Gymnastics Marketing Health Check

1. Local SEO

Is your Google Business Profile optimized with recent photos, and do you appear in the top results for queries like "gymnastics gyms near me?"

We are in the top three results with an optimized profile. We are listed, but appear further down the page. We haven't claimed or optimized our Google Business Profile.

2. Social Media

Are you consistently posting engaging, authentic content (such as user-generated content and coach spotlights) with seamless ways to register?

Yes, we post consistently and make it easy to sign up. Sometimes, when we have extra time (1-3 times per week). No, our social media pages are rarely updated.

3. Special Events

Do you actively capture leads from special events like birthday parties or parents' nights out and offer them exclusive enrollment discounts?

Yes, we capture contact information and follow up with event guests. We host events, but we don't actively market to the guests. No, we do not host special events.

4. Community Partnerships

Does your gym partner with local daycares, elementary schools, dance studios, cheer gyms, or other local businesses?

Yes, we actively partner with local businesses. We've hosted a field trip or other partnership opportunity once or twice. No, we do not have local community partnerships.

5. Customer Referrals

Do you have a formalized referral program that rewards current families for bringing in new athletes?

Yes, we have an automated system that rewards families. We rely on word-of-mouth but don't track or reward it formally. No, we do not have a referral program.

6. Website Lead Capture

Does your website actively capture leads using lead magnets, newsletter pop-ups, or interactive quizzes?

Yes, we have active lead capture forms/pop-ups. We just have a basic "Contact Us" page. No, our website doesn't capture leads or emails.

7. Email Marketing

Do you use automated email sequences to nurture new leads and regular newsletters to keep current families engaged?

Yes, we have automated nurture sequences and regular newsletters. We send the occasional email blast. No, we rarely send marketing emails.

8. Text Messaging (SMS)

Do you use SMS marketing to send instant class updates, skill progression wins, and registration deadline reminders to parents?

Yes, for instant updates, reminders, and marketing offers. Only for emergency gym closures, typically due to weather. No, we do not text our customers.

9. Direct Mail

Do you send targeted postcards with QR codes to families in your local ZIP codes before new sessions or summer camps begin?

Yes, we send targeted postcards/brochures to local ZIP codes. We have tried it once or twice. No, we rely entirely on digital marketing.

10. Branded Merchandise

Do you sell branded merchandise (such as leotards, grips, and t-shirts) that athletes can wear to promote your gym?

Our students wear branded gear everywhere. We have some items for sale, but they aren't very popular. We do not sell branded merchandise.

11. Mobile App

Do you have a dedicated mobile app that allows parents to register, pay, and receive push notifications instantly?

Yes, parents can register, pay, and get alerts via our app. We use a third-party app that isn't branded to us. No, we do not have a mobile app.